For more than 30 years, Meadows Marketing, Inc. has provided location photography and studio photography services to a wide variety of companies including manufacturers, service companies and suppliers of fine furniture and works of art.
Photography is a very important element of your marketing materials. There is tremendous power in photographic visuals and they can harness someone’s attention quickly.
Whether it is studio photography or location photography, the challenge is selecting the proper image or images.
With manufacturing and service companies sometimes a single image can accurately portray what that firm does. In other instances, a variety of images best represents company offerings. In other cases, the multitude of offerings makes it difficult to convey what the firm does with one or even several photographic images. At this point creativity is the answer. Interaction between company owners/managers and an experienced marketing photographer will find the solution. In some cases, the solution is to focus on markets served, using images from the internet to show your marketing objectives.
Photos can be utilized in a variety of ways, not only on your website but also for brochures, catalog sheets, post cards and trade magazine ads.
If you’re not certain whether you should use a single photo, a variety of photos or a creative visual to represent what your company does, try looking at other websites, trade magazines and literature from companies that do what you do or something similar to what you do.
Another alternative is to contact an experienced
marketing photographer to help you.