Marketing tools consist of digital and printed marketing collateral for brand recognition, lead generation, product promotion and more.
Marketing tools consist of digital and printed marketing collateral for brand recognition, lead generation, product promotion and more.
It includes everything from labels to press releases, advertising, promotions, packaging and trade shows. We have worked with clients and prospective clients to look at their overall marketing picture and what marketing tools they are using.
We help clients define what their marketing tools should be, implement a plan for utilizing them and have periodic scheduled reviews to track progress.
To start, what exactly is the market or markets that you serve? Should adjustments be made to that plan? Should you phase out of some of the smaller markets you serve and concentrate more on your larger market(s)? Do you have a sales force? Do you have distributors? Are you able to sell directly on your website?
The answers to these questions build the foundation for your overall marketing goals. Then list the marketing tools you want to use and set up a plan over time, with benchmarks to make use of these tools and make sure you stay on schedule.
Periodic review is very important, at least quarterly, and each year you should do another overall review.
Keep notes and refine your strategy each year.
We can help with this.